KDP select run-through.
So, I decided to use the KDP select feature and use 4 of my
5 free days from the beginning.
Overall, I think this has been worthwhile venture.
I’ll go through what I did (with my thoughts) a day at a
time.
Day 1: 55 downloads.
In the run up to the first day, I advertised my ebook on
about 20-25 Free ebook websites. I purposefully didn’t pay for any premium
advertising. I actually had a list of about 50-55 sites where I intended to
promote, but some of these required 7-14 days notice. (I had five days to
spare.) Others seemed to be free sites, but when I finalised the registration
process and was at the stage of confirming my book on their page, I was suddenly
directed to payment options. Certain sites required a certain quota of amazon
book reviews before the book could be considered for promotion. All in all, my options were reduced from
50/55 to 20/25.
I would have been happy for 50-60 downloads over the course
of four days and to get that figure on the first day felt great. I finally
opened that bottle of champagne.
Day 2: 38 downloads.
I managed to get my ebook promotion on two ‘on the day’
sites. Downloads came down a bit, but I
was still encouraged. The drop could be
because my ebook was no longer on the main/first page of some of the sites, and
those who distributed free book emails tended to do it for a certain day eg
free books for Tues etc.
Day 3: 22 downloads.
No promotion on this day. This was my ‘learning’ day. 22
downloads is great, don’t get me wrong, but I learned that it’s probably best
to intensify the promotion over 2/3 days, rather than 4. I didn’t promote at
all, because I wanted to check if copies would shift without my hand.
Day 4: 44 downloads.
I advertised across seven ‘on the day’ facebook pages that
promoted free ebooks. I worded my message carefully, so that people knew it was
the final day. This worked. Some people shared and thumbs-upped my msg.
Overall, the 159 downloads exceeded my expectations. It didn’t
have thousands and thousands of downloads like some authors have experienced,
but that didn’t matter. I hoped that the
free ebook might translate into reviews and a raise in profile. It did the
latter. On the ‘people who viewed your page, also viewed’ section of Amazon, it
was clear that people were now looking at my book.
I did have a five star review on.com which was great. (I had
one review on .co.uk prior to this.) This, I think, was someone who purchased
the book just prior to the promotion. I
was very grateful for this review. It
made a big difference.
In terms of the knock on effect on sales - which authors
seem to report - this did happen/is happening. Not much, marginal maybe, but
noticeable enough.
Just want to say a big thank-you for the support, downloads,
page-views and a big mention to the sites that give you the platform for
promoting you work. As always, if anybody has any questions, ask away.
JSC